This is what a FACE looks like: A campaign

Hillary Clinton is amazing, and yet she makes the news because she didn’t wear makeup. This is outrageous. Jezebel has a good response to all the media attention Clinton received for HAVING A FACE. I, for one, am sick of feeling like I have to wear makeup to leave the house. I actually enjoy putting makeup on for special occasions  and one of my favorite things about date night is spending time choosing my eye shadow color. But what about when I’m headed to class, the post office, or grocery shopping? I wear makeup because I feel social pressure to do so. You Thiwould be hard pressed to find a photo of me without makeup. I know this isn’t true of all women, I have a lot of friends who wear very little makeup. Maybe it’s because I grew up in So Cal, but I  have never  been that brave.

However, not wearing makeup should NOT be NEWS. It’s like the patriarchy coming to life and saying “listen little lady, if you aren’t pretty, no one cares what you have to say!”  We get the same message all the time about weight. (Be skinny or shut up! Be skinny or no one will take you seriously!) And one of the most frustrating things is thinking about how much money I spend on makeup. During my lifetime so far, I have spent thousands of dollars on makeup. Ugh.

I’ve reached my limit. I’m sick of this. And you know what happens when I’m pissed— I take action.

On Friday May 18th and Saturday May 19th let’s all change our profile photos on facebook/twitter/blogs to pictures without makeup. I am going to have to take one in order to do this, (and a little bit it horrifies me) but I don’t care. I’m tired of pretending that the way I look is what’s most important to me every day. I am so much more than my Mac ProWear NW 20.  I encourage you to do the same. Then send me your photo to fairandfeminist (at) and I will post all of our amazing, beautiful faces on here for everyone to see! (Don’t worry, I won’t post your name) Also, let me know if you get any interesting reactions to the photos.


Let me know in the comments if you’re participating! And for good measure, here’s my makeup-less face:



Posted on: May 10th, 2012 by Fair and Feminist 17 Comments

17 Responses

  1. Roanna says:

    I’m *so* participating!

  2. i’ll be on the road may 17-18! i’ll change my pic before i go. then it’ll be up for 12 whole days. eek! in the meantime, i’ll share my makeup-less face with you on facebook RIGHT THIS MOMENT. 😀

  3. p.s. you are beautiful with no makeup!

  4. Kayte VanScoy says:

    Right on, sister! We have a right to be comfortable in our own skin! I am sick to death of having my eyes sting from makeup just so I can be taken seriously. No more!

  5. Natalie says:

    I have reached a point in my life where 85-90% of the time, I am make-up free. I’m so used to it, I don’t even think about it anymore. Embrace yourself and let yourself be free. Wear it if you like, but never ever feel obligated! I’d change my profile pic, but it’s already sans makeup!

  6. Adriane Shown says:

    you bet… when i do wear make-up, i call it my mask, because that’s exactly what it is & why i wear it when i do.
    i like it, for fun & profit, but otherwise, why bother?

  7. Ashley says:

    I AM SO IN! Love this.

  8. […] think it’s brilliant. Over at Fair and Feminist, she’s started a campaign called “This is what a FACE looks like,” and I think it’s brilliant. She’s urging women to change their social […]

  9. […] and Feminist’s Shelly Blair has had enough. She is sponsoring a campaign called “This is What a FACE Looks Like,” where she is asking everyone to change their social media profile pictures to one of them […]

  10. Great campaign. Unless women really take authority over these fascist images that the weight loss industry, advertising, medical big pharma, make up, fashion industries (trillion dollar industries in total) rub into our faces and clobber us over the head to “inspire” us to buy their product which will make us look like the iconic look…we will have no power. NOT THAT WE DO as a group. The illusion is that we do. Giving voice to this is important.
    See this article:

    Start a petition on

  11. Karen Osgood says:

    There are so many reasons to quit using makeup. Chemicals, time wasted and because men tell us to. I have reached the point in my life where I want people to like me for who I am, not for what I look like.

  12. Megan McInnis says:

    I want you to include my name when you post these! I don’t belong to Facebook or Twitter, so I’ll change my picture on care2 and wherever else I might have it up–and maybe not change it back. I also plan not to wear makeup on those two days.

    Wait–aren’t the 17th and 18th a Thursday and Friday, not Fri and Sat as you have them? Just want to make sure I get the days right. Also, could you send me a reminder–and put me on your mailing list if you have one!


  13. Great! Im so excited!! The plan is for Friday the 18th and Saturday the 19th. I’ve gotten several faces in my email so far and I love seeing them, they make me smile :)

  14. Chrstina says:

    You look amazing without makeup!!!And i’m so excited about the campaign~~~~~

  15. Carol says:

    I rarely wear makeup and I really don’t care if someone else has a problem with it. I recently joined a local roller derby team and I’ve worn makeup more, lately, for photo shoots and events than I ever have. It had been so long since I wore makeup of any substance that I had to re-learn how and look up videos on the latest trends. Of course this is usually over-the-top makeup and it’s odd to see myself with all that on my face. Most of my facebook profile pictures are au-natural and I only wear it for my Roller Derby events for the fun of it and to add to my derby persona. Great campaign and you are beautiful, inside and out!

  16. Hooray! Dont forget to email me your beautiful faces today!

  17. […] the Ms. Magazine Blog. I wrote about it for Care2 recently, inspired by Fair and Feminist’s “This is What a FACE Looks Like” campaign. I even initiated a No Makeup Day with my Fearless Females this winter in order to […]

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